the data controller for the personal data you provide when using our website, products or services.
Data we collect
We may collect:
• Name, email address, mobile number, delivery address.
• Purchase history and product preferences.
• Usage data (e.g., website/app interactions).
• (If applicable) health/skin-type information you provide.
Purpose of processing
We use your personal data to:
• Process and fulfil your orders;
• Communicate with you (e.g., updates, marketing, service messages) when you have consented
• Improve our products, services and website/app experience
• Comply with legal obligations.
Legal basis & consent
We process your data based on your explicit consent, contractual necessity (e.g., to fulfil your order) or our legitimate business interest (where lawful). You may withdraw your consent at any time; this may affect your ability to use certain features of our services.
Sharing & third-parties
We only share your data with trusted third parties (e.g., delivery/shipping partners, payment processors) when necessary for the above purposes. These third parties process data under our instruction. We do not sell your personal data to other organisations for their own purposes.
Data retention
We keep personal data only as long as needed for the purposes described above, or as required by applicable law. When data is no longer needed, we securely delete or anonymise it.
Your rights
Under the PDPL in Egypt, you have the right to:
• Access the personal data we hold about you
• Correct or update your data
• Request deletion or restriction of processing
• Object to certain processing (e.g., for marketing)
• Withdraw your consent at any time.
You may contact us to exercise any of these rights.
Data security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure or destruction.
Cookies & tracking
When you use our website/app, we may use cookies and similar technologies for essential functionality, analytics and marketing. You may control cookie settings through your browser or device.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on our site with the update date.
